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June 13, 2008

Lancome Magnifique : New Fragrance Launch


Last night, at the Grand Palais in Paris , Lancôme presented Magnifique, its newest fragrance which olfactively interprets the color red. Anne Hathaway is Lancôme's newest ambassador, who will be featured in the advertising campaign. The fragrance, a spicy woody floral, was created by Firmenich perfumers Olivier Cresp and Jacques Cavallier. As WWD reported this morning, "'The challenge was to work on wood [notes]," said Cresp, explaining the women's fragrance market has few woody juices. While he and Cavalllier were in India they came upon nagarmota, a plant giving iff a woody odor. They liked it so much, they opted to use nagarmota essential oil in Magnifique." Other notes include saffron essence, cumin, Bulgarian rose essence, Mai de Grasse rose absolute, jasmine, Australian sandalwood essence and a vetiver note.


Magnifique will launch in August in the US (where it will be exclusive to Bloomingdale's at first) and in September elsewhere.  India, roses, red... I am adding this launch to the list of new fragrances to anticipate!



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