"For Older Women Only" : Why Fragrance Shopping is Often Frustrating
Imagine if you walked into a liquor shop and found that every single bottle of wine, red or white, French or Chilean, vintage or regular table variety, was actually touted to be the best wine in the whole world. The shop assistant, instead of listening to your likes and your dinner plans, would flatly state, “Let me show you the latest thing we have received. It is my favorite. It is made from the special, “radiant golden” grapes. Men especially happen to like it.” To top it all off, imagine if all wines were haphazardly arranged on shelves, with no logical organization method. It sounds absurd, yet this is the way fragrance is sold today. Perhaps the main issue is that while the pace of fragrance launches has accelerated from about 100 in 1990 to nearly a thousand in 2009, the way fragrance is sold has not changed in decades.
