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December 15, 2010

Bath Body Works Cherry Blossom : Fragrance Review

Cherry blossom

Rated 4.5 out of 5.0

Star rating: 5 stars--outstanding/potential classic, 4 stars--very good, 3 stars--adequate, 2 stars--disappointing, 1 star--poor.

Whenever I encounter yet another luxury line that probably spent more on the plastic to wrap its box than the perfume inside the bottle, I think about Bath & Body Works and Demeter. For once, here are brands that do not pretend to be anything but accessible, affordable lines of fragrances and scented products. At under $15 for 2.5oz, Bath & Body Works fragrances are in fact quite competent and well-made. Moreover, given its large portfolio, from aldehydic florals (Moonlight Path) to woody orientals (Black Amethyst,) if one does not expect fragrance haute couture, it is possible to find something interesting. Cherry Blossom, one of Bath & Body Works best sellers, caught my attention for being a bubbly, girly fruity floral that can hold its own next to most prestige launches in this genre. Plus, I occasionally like to challenge myself with exploring scents outside of my comfort zone (niche, classics, vintages.)

Launched in 2008, Cherry Blossom is an example of a commercially successful floral—bright citrusy-fruity note, radiant floral effect and a soft musky finish. Its high-pitched top note of citrus is rounded out by milky-sweet notes, which introduce the floral accord. There is not a hint of anything indolic or animalic in these flowers—only the sheer pink pastels of roses, bright yellow of jasmine and lemony freesia. The notes balancing out the floral accord are sweet, mellow and musky, with some subtle creaminess of sandalwood synthetics. Cherry Blossom is pretty with a capital P, and while there is nothing remotely edgy or avant-garde about it, it is quite distinctive as a bright, clean floral. It has an impressive tenacity and a good sillage.

As I mentioned in my review of Velvet Tuberose, the principle target market of Bath & Body Works is the younger age group. As a result, the compositions tend to follow mainstream trends and are safe and predictable. Yet, for the price, the quality is quite good, which is why I single out Cherry Blossom. Undoubtedly, those who love dark, moody fragrances will find Cherry Blossom to be the embodiment of the “pink fruity-floral” juices that fill the counter space these days. For the lovers of clean floral blends, it will be a nice discovery that at its price point makes for a good alternative to many fruity florals in the luxury bracket like Ralph Lauren Romance Eau Fraiche, Estée Lauder Pleasures Bloom, Clarins Par Amour Toujours, Bulgari Omnia Crystalline, Nina Ricci Love in Paris, Christian Dior Miss Dior Cherie Blooming Bouquet and Dior Addict 2.

Not fragrance high art, but it does not pretend to be.

Cherry Blossom (fragrance family: fresh fruity floral) is available from Bath & Body Works. It includes notes of wisteria petals, plum, watermelon, freesia, cherry blossom, sandalwood, musk and heliotrope. Cherry Blossom has few flankers such Japanese Cherry Blossom, Sheer Japanese Cherry Blossom, Blushing Cherry Blossom, which present a variation on the main theme.

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