Fragrance Trends: from 1991 to 2011
Although the increase in fragrance launches is obvious enough from a visit to any department store, considering the trend reveals the incredible surge in the number of perfumes marketed each year. What will 2012 be like? While many trade sources say that there are fewer launches, I do not expect that we will see a significant decrease next year.
|
|
1991 |
2001 |
2011 |
|
Total |
76 |
372 |
1200 |
|
Feminine |
42 |
234 |
766 |
|
Masculine |
28 |
99 |
305 |
|
Unisex |
6 |
39 |
129 |
|
Limited Editions |
0 |
32 |
236 |
|
Flankers |
3 |
52 |
197 |
|
Celebrity |
3 |
9 |
73 |
|
Niche |
9 |
61 |
219 |
Source: Michael Edwards's FragrancesoftheWorld.info
