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November 03, 2011

Neela Vermeire Creations : New Fragrance Line


A new niche fragrance line has been born. Neela Vermeire Créations offers three fragrances (Trayee, Mohur and Bombay Bling) developed by perfumer Bertrand Duchaufour, which have been inspired by India.

Neela’s main sources of inspiration are memories of her childhood in India and many travels to visit her family there. Neela herself is proof that, though one may wander far and live in vastly different places, the fascination of India can never be left behind!

Neela’s love for art and fragrances was fostered in her early years by her family, and this project stems from an intimacy with the three great historic periods of India gained through her lifelong journey. Each fragrance, like each period, is unique yet totally connected. Each pays tribute based on the olfactive inspiration from various sources such as Indian spirituality, history, the amazing landscape, the peaceful Himalayas, the trips to hill stations and sea ports, the arts, the varied architecture, the amazing food, music, cinema and vivid colours of India.

Trayee (pronounced ‘try-ee’, meaning ‘the triad’) "is a complex fragrance that represents the boundless spiritual landscape of the great Vedic period, which started many centuries ago: its intricate rituals and temple ceremonies, ayurveda, the universe of yoga and the holistic quest for knowledge. The perfume itself has a high percentage of natural ingredients used in many of the Vedic ceremonies.
Top notes: blue ginger from Madagascar, elemi oil, cinnamon bark, ganja effects, blackcurrant absolute, basil
Heart notes: Sambac jasmine absolute, Egyptian jasmine absolute, cardamom absolute, clove, saffron, sandalwood
Base notes: Javanese vetiver, Haitian vetiver, incense, Mysore sandalwood oil, patchouli, myrrh, vanilla, cedar, amber notes, oudh palao from Laos, oak moss."

Mohur is "a rose-based fragrance, a combination of opulent moghul rose perfumes and a distinguished spicy leather bouquet that can only be imagined during a high tea after a polo match. To capture this moment, Mohur has been created as a refined rose-oudh alliance that pays tribute to Noor Jahan’s power and talent.
Top notes: cardamom absolute, coriander seed oil, ambrette seed, carrot, black pepper, elemi oil
Heart notes: Turkish rose oil, Morrocan rose absolute rose accords more or less 11%, jasmine accord, orris, aubepin flower, almond milk notes, violet flower and orris effects, leather vitessence
Base notes: sandalwood, ambre, white woods, patchouli, oudh Palao oil from Laos, benjoin Siam, vanilla, tonka bean."

Bombay Bling is "a joyful creation embodies every aspect of the very modern, colourful, eclectic, esoteric, ecstatic, liberal, happy side of buzzing India, a world economic power, where nothing is to be taken for granted, where the underbelly of the big city combines with the glitter of Bollywood on the vast sandy stretches of Juhu Beach and the Queen’s Necklace. Fortunes are made and lost on the Bombay stock exchange and gambling dens of Mumbai. Abandon yourself to the nightlife as dawn breaks over the city. There is nothing like it and there will be nothing like it. Welcome to a vibrant new India!
Top notes: mango, lychee, blackcurrant, cardamom, cumin, cistus
Heart notes: rose accord, Turkish rose, jasmine sambac absolute, Madagascar ylang-ylang, white floral accord of tuberose, frangipani, and gardenia
Base notes: patchouli, tobacco, white woods, sandalwood, cedar, vanilla."

The fragrances will be sold via Neela Vermeire Créations website. "Try your India" 2 ml x3 perfumes sets will retail for 15 Euro; discovery set of 10 ml x 3 perfumes--for 75 Euro plus shipping.

Update: the e-boutique will open on Nov 4th.

Disclosure: I have met Neela via Makeupalley fragrance board, and she also took me on her Perfume Paths tour in 2005.



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