Stella McCartney L.I.L.Y : New Perfume

I recently spotted Stella McCartney's new signature fragrance L.I.L.Y at the duty-free store.  It will be launched in the UK in April (the US launch at Sephora will happen in September 2012.) L.I.L.Y was created in collaboration between McCartney and perfumer Jacques Cavallier. It is a modern green chypre with a dominant lily of the valley accord. The first thing that I noticed was an interesting salty note, which makes this fresh and radiant lily of the valley accord surprising.  A note to self: to be revisited.

As McCartney explained to the Moodie report about the creation of L.I.L.Y:

“To bring in a more masculine, sensual element I started looking at moss, which I felt was the perfect complement. Then I found myself in Paris in the Autumn, during truffle season, and realised that was the final, darker, sexy element I’d been searching for.”

Cavallier added, “Perfumery is built on the art of contrasts. You need something black in order to make the white thing nice… Stella wanted a fragrance that redefined the extremely natural and fresh image of lily of the valley. To create more depth, we infused it with notes of truffle from the Perigord region of France, adding a diffuse, caressing texture.” Oak moss also features in the dry-down. “It was not easy to combine these ingredients but ultimately we succeeded. Stella is very demanding, but in a good way. She allows no compromises.”