The Fragrance Foundation has announced that Gabrielle “Coco” Chanel will be inducted into The 2012 FiFi Hall of Fame during the FiFi Awards on Monday May 21st. As the Fragrance Foundation explains, "The FiFi® Hall of Fame award is voted on by the Foundation’s Board of Directors and is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry as a whole."
" 'It is quite astonishing that in the year 2012, a fragrance introduced in 1921 and simply named Chanel No 5, prevails as one of the most enduring and iconic symbols of style, elegance and modern scent creativity the world has ever known,' says Jill Belasco, Chair of The Fragrance Foundation.'Chanel fragrances have reached near mythical status thanks to the vision of Coco Chanel, her enduring commitment to in-house master perfumery and an uncompromising commitment to luxury and quality. To this day, men and women everywhere delight in wearing fragrances marked by the entwined double C’s of Chanel.' "
This year marks the 40th Anniversary of The FiFi Awards.
Via press release