Estée Lauder and her husband Joseph started a business in 1946 to market her uncle’s skincare preparations. Lauder launched her first fragrance Youth Dew in 1953, cleverly marketing it as bath oil. Although at the time perfume was considered a luxury item reserved for special occasions, bath oil could be applied every night. In 1964, Lauder introduced her first masculine fragrance, Aramis, which like Youth Dew has become an enormous success.
Photo: Estée Lauder, read more on osmoz.com.
Ah, what a woman! I never fail to be amazed by her.
Posted by: linda | November 17, 2005 at 11:24
my, how times have changed! only 1953, and people didn't wear perfume on a daily basis, but would use bath oil...
Posted by: Karin | November 17, 2005 at 11:24
Amazing business person! Thanks for this dear V.
:)
Posted by: parislondres | November 17, 2005 at 13:10
L, she is amazing. Very driven and ambitious.
Posted by: BoisdeJasmin | November 17, 2005 at 13:50
Karin, I have not realized this previously, and this fact is quite fascinating.
Posted by: BoisdeJasmin | November 17, 2005 at 13:50
You are welcome, dear N.
Posted by: BoisdeJasmin | November 17, 2005 at 13:51