Star rating: 5 stars--outstanding/potential classic, 4 stars--very good, 3 stars--adequate, 2 stars--disappointing, 1 star--poor.
A dyed in the wool fragrance connoisseur is often apt to look down upon fruity floral fragrances, much like an aficionado of Albert Camus might spurn the work of Danielle Steele. After all, this fragrance family is one of the most popular among the large commercial launches, and its motifs can feel overplayed and tiresome. Yet, just like one should not judge a book by its cover, appraising fragrances by their notes is misleading. A strong fruity accord woven into a floral composition can result in Jelly Belly Fruit Salad or Frédéric Malle Le Parfum de Thérèse, depending on what the creator intends. A fragrance I like to bring up as an example of an utterly sophisticated and elegant fruity floral is Hermès Amazone.
Green, petally, mossy, with a lush dose of black currant, the original formula by Amazone was signed by Jean-Claude Ellena in 1973. Blackcurrant bud is ordinarily intensely green, with a fruity nuance, but in Amazone it is used in such a way as to enhance the ripe berry impression of the top note. When contrasted with the watery green floral heart and the mossy-woody drydown, it makes for a vivid composition. The youthful, vivacious spirit of Amazone is charming; she is like a debutante at a ball, poised, polished, yet full of energy and ready to leap into a dance. Although similar in style to Givenchy III and Givenchy Le De, the original Amazone strikes me as more luminous and modern.
In 1989, Amazone was taken in a new direction by Maurice Maurin, a perfumer who might be known to niche fragrance lovers as the creator of the lovely and sadly discontinued L’Artisan Vanilia. Maurin amplified Amazone’s fruity note with a richer citrus accord and added more milky, lactonic notes to the heart of the fragrance. The adjustments made it richer, sweeter, yet when balanced with a warm ambery-woody drydown they are quite successful. Even if the fragrance has lost its breezy, green quality, it has gained a pleasant depth and complexity.
In recent years, the fragrance has been further altered, becoming greener, airier, lighter, albeit still retaining a warm amber note in its drydown. It is nevertheless very elegant and classical, suiting the aesthetic of Hermès. To be sure, those who remember Amazone in her opalescent mossy splendor will mourn the loss of those notes, but I personally like it in all iterations. It is a fruity floral that gives a new meaning to this term.
The original 1973 version of Hermès Amazone (pictured below) was marketed with the following notes: bergamot, black currant, geranium, hyacinth, lily of the valley, iris, rose, jasmine, cedar, oakmoss, vetiver, amber. The later reformulation is listed as having bergamot, lemon, grapefruit, orange, tangerine, black currant buds, jonquil, narcissus, jasmine, Bulgarian rose, ylang-ylang, peach, strawberry, raspberry, iris, cedarwood, sandalwood, vetiver, labdanum, musk. The most recent list I have includes narcissus, daffodil, rose, jasmine, iris, tuberose, cassis, peach, mandarin, grapefruit, raspberry, cedarwood, sandalwood and vetiver. The fragrance used to be available in the extrait de parfum, but now it is sold only as the Eau de Toilette (the first photo).
Excellent review, V! As a man, I don't really explore any fruity florals but there are some that I like on women. My mother wore Amazone and I have really fond memories of it.
Posted by: Mark C | November 18, 2010 at 08:57
Mark, it is a beautiful fragrance and like all Hermes fragrances, very sophisticated.
Posted by: Victoria | November 18, 2010 at 13:16
V, so nice to see your posts after a long time! Your review of Amazone is an example of why I always return here: it is erudite, well-written and clever. Have never smelled it before, so now I guess I will only be able to try the new EDT version.
Posted by: cora | November 18, 2010 at 14:11
I bought a mini of Amazone on Ebay last month. It smells green and bitter to me, not sure I like it. Do you think that it might have turned? My mini looks like the second bottle
Posted by: Sveta | November 18, 2010 at 14:58
This is exactly the sort of post that gets me in trouble late at night on ebay, dear V. (We were remembering, on Perfume Posse the other day, how many unsniffed purchases of Jacomo's Silences can be laid at your door.) Have been curious about this one for awhile, and I especially appreciate the comparisons of all three iterations, and the picture of the bottle.
Posted by: sweetlife | November 18, 2010 at 15:02
i love the original amazone, which i wore quite often back then, and made sure to snag some vintage bottles. can't say i know the updated versions at all. another all-but-forgotten treasure in this same vein is patou's forever patou. and, all you have to do is go back to patou's que sais je? to see that perfumes using fruity notes used to be extraordinarily sophisticated. i think they only began to loose their way post-amazone and post-forever.
Posted by: minette | November 18, 2010 at 15:46
good grief. lose their way, not loose! although the new fruity florals can be a little loose!
Posted by: minette | November 18, 2010 at 15:47
cora, thank you so much, and it is very nice to see you back. Hope that all is well!
Posted by: Victoria | November 18, 2010 at 15:59
Sveta, hmm, sounds like it has turned. It should not be bitter or sour or anything like that.
Posted by: Victoria | November 18, 2010 at 16:00
A, ah, you are too kind! :) I love how modern it feels and how utterly elegant. Yet, it is not a formal kind of elegance a la some fragrances from that era. It is very spirited. Audrey Hepburn in Roman Holiday type of fragrance.
Posted by: Victoria | November 18, 2010 at 16:01
Minette, I like many modern fruity florals too, although they often tend to be niche launches--Parfum de Nicolai Fig Tea, L'Artisan Ananas Fizz, The Different Company Osmanthus, Ormonde Jayne Osmanthus and Frangipani. However, that kind of reflects my fragrance preferences in general, as there are not that many big commercial launches I like these days, regardless of their family classification.
Posted by: Victoria | November 18, 2010 at 16:05
Minette, I like many modern fruity florals too, although they often tend to be niche launches--Parfum de Nicolai Fig Tea, L'Artisan Ananas Fizz, The Different Company Osmanthus, Ormonde Jayne Osmanthus and Frangipani. However, that kind of reflects my fragrance preferences in general, as there are not that many big commercial launches I like these days, regardless of their family classification.
Posted by: Victoria | November 18, 2010 at 16:05
Minette, lol! That ready made me laugh. How right you are! :)
Posted by: Victoria | November 18, 2010 at 16:05
I wore the EDP in the late Eighties. Fascinating to know there have been three formualations - I think I must have worn the second.
Fruity floral is probably my least favourite genre but I loved this one, along with another - Must de Cartier II (again,the EDP, not the totally different EDT)
Thanks for reviewing this underated gem.
Posted by: hilaryjane | November 18, 2010 at 16:57
Hilary Jane, you are so right in calling it underrated. It is perhaps not a fragrance at the level of Chanel no 19 or Guerlain Mitsouko, but it is a perfect choice for someone who likes fragrances without an overly sweet accent. Most feminine fragrances today smell like desserts to me, which is interesting in theory, but is liable to get tiresome.
Posted by: Victoria | November 18, 2010 at 17:45
I guess you are right. I will stop by Hermes boutique on the weekend and smell the new version. I like the idea of a non-sweet floral.
Have a lovely weekend, V!
Posted by: Sveta | November 19, 2010 at 14:41
Sveta, please let me know how you like it!
Posted by: Victoria | November 22, 2010 at 10:14
I have always loved fruity florals, hence my dismay when they began churning out all those cheap ones! It seems that the celebrity scent tidal wave was responsible for that, catering to the impressionable young people who want to smell like "their" star, but on a teenager's budget.
However, the good ones DO exist, such as the above mentioned Patou For Ever, and I am one of those (apparently) few people who loved Serge Lutens' Nuit de Cellophane with its fruity osmanthus quality. There are lots of nice niche perfumes that prove the genre is alive and well, too bad most people only get to smell the fruit/plastic/vanilla horrors at the mall.
Posted by: Flora | November 29, 2010 at 00:08
Donna, I liked Serge Lutens' Nuit de Cellophane, which I should review. The next time I go to Barneys, I will try to pick up a sample, since I only wore it twice so far before my sample ran out. However, even with two trials I really enjoyed it and found it very elegant.
Teenagers do not set trends. It is not incidental that the most daring and interesting compositions were created for the 30 and older group.
Posted by: Victoria | November 29, 2010 at 08:42
I can't wait to try the latest version of Amazone. I loved the first thinking it very elegant. Until I recently sold them, I had 4 bottles of the EDT stored away.
Posted by: Mimi Walker | November 29, 2010 at 14:15
Mimi, I wore it the other day and got several compliments. The consensus was that it smelled elegant. One woman said, "it makes me think of something Grace Kelly would wear."
Posted by: Victoria | November 29, 2010 at 14:22
I am presumably very emotionally connected to this fragrance and that that's why I love it so much. My mom used to wear this one a lot as I was growing up and every time I smell it, it brings on stunning childhood memories.
Posted by: Mens Perfumes | December 02, 2010 at 04:06
@A
I know what you mean. I feel the same way about Diorissimo, my mother's signature perfume during my childhood. Too bad that Diorissimo no longer smell the same.
Posted by: Victoria | December 02, 2010 at 09:57