"We [are] just at the beginning. We've recruited the famous 'nose', Jacques Cavallier, and we are in the final phase of buying a country house in Grasse," on the French Riviera, where the perfume laboratory will be built, he [the label's head Yves Carcelle] said. "It's like when we recruited Marc Jacobs and they asked us the date of the first collection, we replied 'when Marc is ready': it's the same thing here, now it's 'when Jacques is ready'," Carcelle said. Read the rest of the article.
Louis Vuitton recently made a surprising announcement that the brand is ready to venture into the perfume business under its own name. It hired perfumer Jacques Cavallier to serve as the in-house creator. Cavallier has authored numerous fragrances including best-sellers like L’eau d’Issey and Jean Paul Gaultier Classique. Louis Vutton is part of the LVMH conglomerate that already includes several high-profile perfume brands: Dior, Guerlain, Givenchy, and Kenzo, among others.
French Vogue reports that Louis Vuitton had already explored perfumery with three fragrances in the 1920s-1930s: Eau de Voyage, Heures d’Absence and Je, tu, il. I particularly like the ring of Heures d’Absence (Hours of Absence), which sounds wistful and bittersweet.
Oh, the three vintage ones sound fabulous! I'm sure we couldn't be so lucky as to get anything of a similar ilk. Between knowing that and reading about the astronomically priced TF, I think I've sunk into a perfume depression for the day.
Posted by: Angi | January 28, 2012 at 09:44
Ah, no need to be depressed because of them! I am wearing Parfums de Nicolai Odalisque right and enjoying a rare pleasure to discovering something exquisite and moving. And to add to our discussion of prices, PdN must be one of the most reasonably priced niche perfume lines (30ml is $40).
Posted by: Victoria | January 28, 2012 at 10:07
Hey, new good looking site. Thanks for all the hard work. You are the BEST!
Posted by: Tulip | January 29, 2012 at 11:44
:) Thank you! Still a whole day of work ahead. I knew that the moment I started these changes, it was going to take up so much time. So, I kept postponing. Hope that it will be fully functional today. Fingers crossed!
Posted by: Victoria | January 29, 2012 at 11:56